Jitensha: the Bike Blending Japanese Minimalism and French Design

Nicolas, an ardent lover of Japan and a young French entrepreneur, decided to settle in Tokyo. Very quickly, he set up his own business and appealed to two of his friends for help: Franck, a designer, and Cédric, a cinema production manager. It’s their love of both design and Japan that brings them together today. ‘Our idea is to take inspiration from the minimalist, ultra modern and traditional Japanese style and combine it with the French spirit and our own bike culture’, they explain.

And so Jitensha was born in 2016, a brand of bikes assembled by hand in Paris. Jitensha preach values which are very much in keeping with current trends, offering a piece of equipment that describes itself as ‘simple and pared down’. With a subtle blend of elegance and sobriety, Jitensha wants to strip their product back to the bare essentials.

The bike may have a classic look, but its raw, natural aspect reveals a style that’s all its own. The Jitensha is an electric bike with a 30 km range and hybrid electric assistance up to a speed of 25 km/h. The added extra with this product is, without doubt, its weight, at just 13 kg. You can also personalise it to suit your own tastes.